How many checkpoints does the AdSense approval checklist cover?

This checklist covers 87 checkpoints across 12 categories: Content Quality, Site Structure & Navigation, Essential Pages, Technical SEO, Google Search Console, Domain & Hosting, Ad Placement Rules, Traffic & Audience, Content Policies, User Experience, Social & Authority Signals, and Final Pre-Submission Checks.

What are Critical items in the AdSense checklist?

Critical items are requirements that Google checks first during AdSense review. A single violation in a Critical area causes immediate rejection regardless of everything else. Examples include having original content, a Privacy Policy, no prohibited content, HTTPS/SSL, and using a custom domain.

Do I need to complete all 87 checkpoints before applying to AdSense?

All 14 Critical items must be satisfied before applying. Important and Required items significantly increase your approval chances. Completing the full checklist gives you the best shot at fast approval and long-term policy compliance.

Does the checklist save my progress automatically?

Yes. As you check off items, your progress is saved automatically in your browser. Your approval readiness percentage updates in real time so you can track how close you are to being ready.

What is the fastest way to get AdSense approved?

Fix all Critical items first, then Important ones. Specifically: publish 15+ original articles of 800+ words, add Privacy Policy, About, and Contact pages, install SSL, submit your sitemap to Google Search Console, and use a custom domain. Run a free audit on Rejected by AdSense to get a personalized priority list.

AdSense Approval Checklist 2025 — 87 Checkpoints to Get Approved

Content Quality

0/6

Your site has at least 15–20 original, well-written articles Critical
Each post is minimum 800 words of unique content Critical
No copied, spun, or AI-generated filler content Critical
Content provides genuine value to readers Important
Proper grammar and spelling throughout Required
No placeholder or "lorem ipsum" text anywhere Required

Site Structure & Navigation

0/5

Clear, functional navigation menu presentRequired
All nav links work and lead to real pagesRequired
Site has a proper homepage with clear purposeRequired
URL structure is clean and logicalImportant
Breadcrumbs or clear page hierarchy existsImportant

Essential Pages

0/5

About page clearly describes who runs the siteCritical
Contact page with working contact methodCritical
Privacy Policy page exists and is accurateCritical
Terms of Service page is presentRequired
Disclaimer page if publishing reviews or adviceImportant

Technical SEO

0/6

Site loads in under 3 secondsCritical
Mobile-responsive design on all screen sizesCritical
SSL certificate installed (HTTPS)Critical
No broken links (404 errors) on any pageImportant
Sitemap submitted to Google Search ConsoleImportant
Robots.txt file is correctly configuredRequired

Google Search Console

0/5

Site is verified in Google Search ConsoleCritical
No manual actions or penalties activeCritical
All pages indexed correctlyImportant
Core Web Vitals are passingImportant
No crawl errors reportedRequired

Domain & Hosting

0/5

Custom domain used (not free subdomain)Critical
Domain is at least 6 months oldImportant
Hosting is reliable with 99%+ uptimeRequired
Domain does not have a history of spamCritical
Domain extension is standard (.com/.net/.org etc.)Important

Ad Placement Rules

0/5

No more than 3 ad units per page currentlyCritical
No existing ad networks that violate AdSense policyCritical
No misleading "click here" text near adsCritical
Ads will not be placed on prohibited content pagesRequired
Ad placement will not interfere with navigationImportant

Traffic & Audience

0/5

Site receives organic traffic from GoogleImportant
Traffic is not from bots, VPNs, or paid clicksCritical
Traffic is from allowed geographic regionsRequired
Bounce rate is reasonable (under 80%)Important
Site has returning visitors, not just one-timeImportant

Content Policies

0/6

No adult or sexually explicit contentCritical
No violence, hate speech, or dangerous contentCritical
No gambling or drug-related contentCritical
No content that promotes illegal activityCritical
No pirated software, media, or contentCritical
No excessive profanityRequired

User Experience (UX)

0/6

No intrusive popups blocking contentImportant
No auto-playing audio or videoImportant
Font size is readable (minimum 16px body)Required
Sufficient contrast between text and backgroundRequired
No excessive redirects on page loadImportant
Clean, professional visual designImportant

0/5

Site linked from at least one social media profileImportant
At least some external backlinks from real sitesImportant
Google Analytics or similar tracking installedRequired
Author bios present on blog postsImportant
E-E-A-T signals visible (expertise, experience)Important

Final Pre-Submission Checks

0/5

Reviewed all AdSense program policiesCritical
No active copyright infringement claimsCritical
AdSense application email is a business emailRequired
Site language is fully supported by AdSenseRequired
Application info matches site ownership exactlyCritical

The Complete AdSense Approval Checklist